World leader in eye tracking

We help businesses and science professionals gain real insights into human behavior with world-leading eye tracking solutions and services. Tobii Pro Insight, our research consultancy, conducts attention based studies helping organizations make better business-critical decisions.

Webinars and courses

Sign up for one of our webinars or take one of our courses.

Events

Meet our eye tracking experts and demo our products at one of our upcoming events.

Join the latest events and webinar about eye tracking technology!

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Applications for eye tracking

Eye tracking solutions can be used in a myriad of areas, with the possibilities growing by the day. Choose your field of application and discover how eye tracking will help you achieve your objectives by delivering deeper insights into human behavior.

Fields of use

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Scientific Research

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Marketing and User Research

Industry and Human Performance

Use eye tracking to deepen your understanding of human behavior and create new frontiers in fields such as psychology and neuroscience, infant and child development, clinical research, and more.

Eye tracking allows you to see things from the perspective of consumers. Whether you’re examining product placement, packaging design, advertising, or user experience, eye tracking accurately reveals what grabs attention, what influences purchase behavior, and how consumers engage with your product.

Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes. For highly skilled professions, eye tracking provides the opportunity to capture insight on how individuals perform their work and clearly illustrate it to others.

Another field of application?

Do you have other ideas or areas where you would like to use eye tracking? Perhaps in other disciplines than the fields of applications above? Please contact us to discuss your field of use. We would be happy to help!

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Products

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Wearable eye tracker designed to capture natural viewing behavior in any real-world environment while ensuring outstanding eye tracking robustness and accuracy. Possible to combine with biometric devices for even deeper insights into human behavior.

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Screen-based eye tracker capturing gaze data at speeds up to 1200 Hz. This high-performance research system provides superior data quality and is designed for extensive research into behavior and eye movements – from fixation-based studies to micro-saccades.

Screen-based eye tracker capturing gaze data at speeds up to 250 Hz. Our next generation of compact high-performance eye trackers, this powerful research system supports from fixation to saccade based research outside of the lab.

Pro Lab is the eye tracking software designed for conducting experimental research with Tobii Pro hardware. The flexible platform guides and supports the researcher through the entire research workflow, from simple to complex experiments.

Pro Lab is the eye tracking software designed for conducting experimental research with Tobii Pro hardware. The flexible platform guides and supports the researcher through the entire research workflow, from simple to complex experiments.

IR blocking safety lenses for Tobii Pro Glasses 3. This accessory package contains two lenses (clear and tinted) that are compliant with safety glass standards to support research in bright environments and locations requiring eye protection.

Our customers

Please contact us to discuss your field of use.Our Singapore staff  would be happy to help!

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or contact me

`sales.sg@tobii.com` directly.